Research partner
Astonto studies how AI recommends businesses. We put it to work.
An independent research company studying how AI systems such as ChatGPT, Gemini and Perplexity interpret, source and recommend businesses. It is a separate company from Softgenix LTD, which operates Groportune. Astonto tests AI assistants under controlled, repeated conditions using its own published framework, and records what they say verbatim.
Two jobs, kept separate
Research and execution are different work.
Keeping them apart keeps both honest: the research isn’t shaped to sell a service, and the service is built on more than opinion.
Astonto asks
- How do AI systems interpret a buyer’s question?
- Which sources do they read and trust?
- Which businesses do they recommend, and why?
- How do answers change over time and between assistants?
Groportune asks
- What should this business change first?
- Is the website clear enough for people and software?
- Are the listings and reviews telling one consistent story?
- Did more searches turn into enquiries?
Which one do you need?
Go to Astonto directly if…
- You are a larger B2B company and need a benchmarked audit of how AI assistants compare you with named competitors.
- You want ongoing, documented monitoring of AI answers over time.
Running a local or service business and want practical fixes to your website, listings and reviews? Start with a free Groportune review.
Questions
Straight answers.
- Is Astonto a Groportune client?
- No. Astonto is an independent research company. Together with Softgenix it powers Groportune; it is not a client project or portfolio piece.
- Does Astonto own Groportune?
- No. Groportune is a trading name of Softgenix LTD.