For UK trades & local businesses
Be the businessthey find.And the onethey choose.
Customers look for you on Google, on the map and, more and more, by asking AI assistants. Groportune finds out where they lose you, then fixes it, so more of those searches become enquiries.
Free. No obligation. A plain-English report, not a sales call.
- ACompetitor A · Plumbing & Heating★ 4.8 (126) · Open 24 hours
- BCompetitor B · Plumber★ 4.6 (84) · Open now
- ?Your businessNot in the first results
The real problem
Being good at what you do isn’t enough if customers find someone else first.
Before anyone calls you, they have usually passed through several places. You only need to be missing from one of them to lose the job.
- 01Google SearchDo you appear for the job, not just your name?
- 02Google & Apple MapsAre you in the handful of businesses shown first?
- 03ReviewsAre they recent, and do they describe real work?
- 04Yell, Checkatrade & co.Do your details match everywhere you’re listed?
- 05AI assistantsCan ChatGPT or Gemini describe you accurately?
- 06Your websiteDoes it turn a visit into an enquiry?
Who's a reliable plumber in Leeds?
Two well-reviewed options are Competitor A, known for fast call-outs, and Competitor B, which customers describe as tidy and clear on pricing.
More customers now ask an assistant before they search. It names the businesses it can find clear evidence about. If that isn’t you, you never hear about the job.
How Groportune works
One path, from the first search to the phone ringing.
Most agencies sell one piece of this. The problem is usually in the gaps between them.
1
Get found
Appear where people look.
- Google Search
- Google & Apple Maps
- Local directories
- AI assistants
2
Get chosen
Look like the obvious choice.
- A website that answers the first question
- Reviews and proof of real work
- Clear areas and services
- Contact in one tap
3
Grow
Turn it into work, then improve.
- More qualified enquiries
- Knowing which searches bring them
- Automation where it saves time
- Regular, measured improvements
What we do
Four things, done properly.
No giant menu. Each one fixes a specific way customers lose track of you.
Get chosenWebsites
See your new website before you pay for it.
How it works →
Get foundGoogle visibility
Show up when people search for what you do.
How it works →
Get foundLocal search & Maps
Be one of the businesses on the map.
How it works →
Get foundAI visibility
Be the business AI assistants can describe accurately.
How it works →Free visibility review
See what your customers see.
We look at your business the way a new customer would, then tell you in plain English what is costing you enquiries and what to fix first.
What we check
- Google Search and indexing
- Google Business Profile and Maps
- Listings on Yell, Checkatrade, TrustATrader
- Reviews: volume, recency and replies
- AI assistants: who gets named
- Your website on a phone
- Two or three nearby competitors
See the idea before you commit
We design your website first. If you like it, it’s yours.
No deposit and no guessing what you’ll get. We build a working first version from your business information and send you a private preview to open on your phone.
Website concept
£199one-off
Only if you like the preview. Hosting included for 12 months, then £49 a year from year two.
See your website concept
Concepts use fictional business names and are shown to illustrate the standard of design.
- Professional one-page website, designed for your business
- Mobile-first layout
- Services and areas covered
- Click-to-call, WhatsApp and enquiry form
- Gallery of your work
- Basic local SEO
- Domain connection and SSL
- One round of revisions
- 12 months hosting included
Common problems
The questions business owners actually ask us.
Short answers here. Each links to a full explanation, including how to check it yourself.
Why isn’t my business showing on Google?
Usually one of four things: your Google Business Profile is missing, unverified or suspended; it is listed under the wrong category; your website gives Google too little to work with; or you are searching from a spot where competitors are closer. Most of these can be checked in ten minutes and fixed without paying for ads.
Read the full answer →Why are competitors ranking above me on Google Maps?
Because Google judges the whole picture, not just your website. The businesses above you usually have a better-matched category, more recent reviews, more consistent details across the web, or are simply closer to the person searching. Some are paying for adverts that sit above the map.
Read the full answer →Why is my website getting visitors but no enquiries?
Most visitors decide in a few seconds, on a phone. If they cannot immediately see that you do the job they need, in their area, and how to contact you, they go back and pick the next result. The fix is usually clarity and friction, not a new design.
Read the full answer →Why doesn’t ChatGPT recommend my business?
AI assistants recommend businesses they can find clear, consistent evidence about. If your details are thin, inconsistent or only on your own website, an assistant has little to go on and names someone better documented. You can improve the evidence; you cannot control the answer.
Read the full answer →Powered by
Softgenix× Astonto
Groportune combines visibility intelligence from Astonto with technology and delivery from Softgenix.
Technology & delivery
Softgenix
The software company that operates Groportune. Softgenix builds the websites, integrations and automation, and the systems behind the review.
softgenix.uk ↗Visibility research
Astonto
A separate research company studying how AI systems like ChatGPT, Gemini and Perplexity decide which businesses to recommend. Groportune applies that research.
astonto.com ↗Running a larger B2B company?
Groportune is built for local and service businesses. If you need a benchmarked audit of how AI assistants compare you with specific competitors, Astonto offers that directly. How we work with Astonto
Questions
Straight answers.
- What is Groportune?
- Groportune is a visibility and growth service that helps local and service businesses improve how they appear on Google, Maps and AI search, then turns that visibility into enquiries or leads. It is a trading name of Softgenix LTD.
- Who is Groportune for?
- UK trades and local businesses: plumbers, electricians, builders, roofers, decorators, clinics and local professional services. Local businesses with several branches are covered too. Larger B2B firms are better served by Astonto.
- What does the free visibility review check?
- Google Search and indexing, your Google Business Profile and map visibility, your listings on sites like Yell and Checkatrade, your reviews, whether AI assistants mention you, how your website works on a phone, and how you compare with a few nearby competitors.
- Is Groportune an SEO agency?
- Partly, but SEO is only one piece. We look at the whole path from the first search to the phone ringing, including your website, reviews and AI assistants, and fix whatever is costing you the most.
- How much does it cost?
- The visibility review is free. The concept-first website starts at £199 one-off, and you only pay if you like the preview. Other work is quoted after the review, so you know the price before anything starts.
- Do you guarantee first place on Google?
- No. Nobody controls Google’s rankings or AI answers, and anyone who guarantees a position is guessing. We fix the things you can control and measure what changes.
- Who is behind Groportune?
- Groportune is operated by Softgenix LTD, a UK software company, which builds the websites and technology. Astonto, a separate research company, contributes research on how AI systems recommend businesses.
Let’s see where customers are losing you.
Send four details. We’ll show you what customers see when they look for a business like yours, and what we’d change first.