About Groportune
Good businesses deserve to be found.
Groportune is a visibility and growth service that helps local and service businesses improve how they appear on Google, Maps and AI search, then turns that visibility into enquiries or leads.
We focus on trades and local services, from single-van operators to businesses with several branches, because they are often the best at their work and the worst served by marketing. Larger B2B firms are better served by our research partner, Astonto.
How we work
Four rules we don’t bend.
Problems before services
Owners don’t want “SEO” or “GEO”. They want to know why the phone isn’t ringing. We start there and only sell what fixes it.
No invented proof
No fake reviews, bought ratings or client logos we haven’t earned. We will show real work as it happens, with permission.
No guarantees we can’t keep
Nobody controls Google or AI answers. We promise to fix what you can control and to measure honestly what changes.
Plain English
Every finding explained so you could act on it yourself. If a fix is simple enough for you to do, we’ll say so.
The facts
Who is behind Groportune.
- What it is
- A visibility and growth service for local and service businesses
- Markets
- United Kingdom and United States
- Operated by
- Softgenix LTD, company number 16287677, registered in England and Wales
- Technology
- Built by Softgenix, the software company behind Groportune
- Research
- Astonto, a separate company studying how AI systems recommend businesses
- Contact
- hello@groportune.com
Powered by
Softgenix× Astonto
Groportune combines visibility intelligence from Astonto with technology and delivery from Softgenix.
Technology & delivery
Softgenix
The software company that operates Groportune. Softgenix builds the websites, integrations and automation, and the systems behind the review.
softgenix.uk ↗Visibility research
Astonto
A separate research company studying how AI systems like ChatGPT, Gemini and Perplexity decide which businesses to recommend. Groportune applies that research.
astonto.com ↗Running a larger B2B company?
Groportune is built for local and service businesses. If you need a benchmarked audit of how AI assistants compare you with specific competitors, Astonto offers that directly. How we work with Astonto
Questions
Straight answers.
- Is Groportune a separate company?
- No. Groportune is a trading name of Softgenix LTD, the UK software company that also operates Softgenix and YesScope.
- Is Astonto part of Groportune?
- No. Astonto is a separate research company. Together with Softgenix it powers Groportune: Astonto contributes research on AI recommendations, Softgenix builds the technology.